Rapid Insight Delivery with 1M+ Emails Analysed and Five Key Reports Built

1. About the Client 

We worked with a large Destination Management Company, one of the most successful operating across Africa. They handle an enormous amount of complex information every day in order to deliver exceptional travel experiences. 

2. The Challenge 

Like many DMCs, a lot of the information they needed to make smart decisions was buried in emails and electronic documents. That meant key insights weren’t easily accessible, and management didn’t have the full picture. They weren’t lacking data. They just couldn’t reach it in a way that supported strategic thinking. 

3. How We Helped 

A surprising amount of important booking information was sitting quietly inside customer emails, completely disconnected from their core systems. We applied a mix of AI tools, analysis, and practical business rules to unlock it. We worked through more than a million emails, identifying the most recent and meaningful messages and pulling out the information that mattered. All of this was then placed into clean, standardised data structures. From there, the data was imported into their systems and linked with what they already had, providing the business with a complete and accurate picture. 

4. What We Achieved Together 

Within just 10 days, we were able to extract, analyse, and present the essential insights the board needed for a major strategic review. After that, we made the solution robust so it could run automatically in the background, providing ongoing insight to the teams who rely on it. What had once been hidden away was now part of the business’s everyday decision-making. 

6. What This Means Going Forward 

In most businesses, some data is readily available, but critical data can be hidden away in the depths of emails and electronic documents. With the right tools, that information can be brought to the surface and turned into a genuine strategic asset. When organisations achieve clean, reliable data, their operations run more smoothly, and they can make smarter decisions, turning what was a necessity into a real advantage.