About us

We enable you to deploy cost effective, secure and resilient AI solutions that deliver lasting business value.

We become your long-term, trusted and essential business transformation partner.

A group of people sitting around a white conference table in a meeting room, each working on laptops, with a large TV screen on the wall in the background and water bottles on the table.

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Team members working on laptops around a conference table during a workshop

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Companies we worked with

Our mission

To enable you to optimise your investments in systems, processes and people by making optimal use of the opportunities from AI, data and automation.

We have a vision to become the long-term, trusted and essential business transformation partner for our customers.

COMPANY OVERVIEW

What sets us apart

Nearly 20 Years of Innovation

We’ve been delivering intelligent automation solutions for almost 20 years, based out of our Cheshire, UK office and serving customers around the globe. We help businesses streamline tedious back-office tasks, saving time, effort, and money in the process.

Empowering People through AI and Automation

We automate your long winded, laborious processes, unleashing your employees’ potential and allowing your team to focus on the work that matters most. By removing mundane manual tasks, we make work more efficient and more enjoyable for everyone involved.

Our Technology & Partnerships

We leverage the best tools for the job, combining trusted partner technologies with our own delivery process to build the right solution for each client. We work with a core set of technology partners we know and trust and have trained with them so we can deliver AI solutions to the highest standard.

Embracing Agentic AI: Our Next Frontier in Automation

Technology never stands still, and neither do we. Right now, we’re embracing the latest evolution in intelligent automation, agentic AI. This means deploying autonomous AI “agents” that can understand your goals, make decisions, and take action without needing step by step instructions. In short, these smart agents bring a new level of proactivity and intelligence to our solutions.

By integrating agentic AI into our offerings, we’re making automation even more powerful and adaptive. Imagine tools that don’t just follow rules, but actually learn and reason, handling complex tasks in seconds and delivering results instantly.

This new AI focus enhances what we already do best, helping you work smarter. Our traditional automation solutions continue to run your day-to-day processes efficiently, while next generation AI components work alongside them to tackle challenges that once seemed unsolvable. The goal remains the same as ever – to boost your productivity and give your business a competitive edge, now with even more intelligence behind it.

Why work with us?

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Meet the founder

John O’Neill, the original driving force behind Traverse’s vision

A true data enthusiast and innovator, he’s passionate about using technology to solve real business challenges through automation and AI. John’s hands-on leadership and more than 35 years of technology experience ensure that we never stop pushing the boundaries of what’s possible.

Under John’s guidance, Traverse remains highly focused on our core purpose: making work more productive, effective, and more rewarding for our customers. That commitment started on day one and grows stronger every year.

Selling Points

Your long-term AI partner for travel

A man with glasses and a navy sweater stands and smiles while pointing at a computer screen, and a woman with long brown hair in a black leather jacket types on a keyboard in an office setting.

Four diverse colleagues seated at a white table with laptops, engaged in a light moment during a meeting, against a blue and yellow abstract wall mural and a green indoor plant.

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