Knowledge & Insight
Transforming how travel businesses work by combining technology, AI, and strategy to deliver measurable change.
With over two decades of experience building data warehouses, data lakes, and enterprise data architectures, we know how to turn information into insight. As AI has evolved, so has our approach. Combining the right technologies to deliver the most effective solution for each client.
Map Data
We’ll understand your data sources and flow and common data objects. We’ll quantify your data quality and create data models and data definitions so that we can work out what your current data architecture is and what the target design should be.
Case Study
Data Design
Depending upon your unique needs, we can undertake anything from a full data strategy to a data architecture model or just some basic investigation of your data source locations. We’ll tailor the tools and techniques appropriately.
Data Warehouse
Where it makes sense to do so we can integrate all your data into a data warehouse, lake or fabric. We’ll tailor a solution that considers the requirements for consuming that data. Often a warehouse is part of the full solution for static data structures.
Consider Systems
We’ll look at which of your systems is the master source of each data type and identify what data we need to deliver the information and insight that you need. We’ll plan out how we build, test, and validate any solutions that we design.
Data Migration
We have carried out some of the most complex data migrations between reservation systems. We’ve delivered migrations to new CRMs and many simple data migrations. AI is a useful tool that we employ allow some complex migrations to now be done.
Reporting & Dashboard
Typically, we will deliver reporting and insight using Power BI. In some cases, we will deliver reports as HTML files or other formats. We tie everything to KPIs/OKRs so that data reports drive the desired outcomes within your organisation.
Plan Roadmap
We consider both your current needs and any planned system changes. From there, we create a roadmap that outlines the tactical solutions we’ll deliver now and how they’ll evolve over time as your systems develop.
Intelligent Systems Integration
Most systems can be integrated and synchronised if needed. We’ll use a range of approaches to integrate data including APIs, websites, Windows applications, green screens, databases, text files and many more. The sky is the limit!
Knowledge Agent
In many instances an AI knowledge agent is part of the solution of delivering knowledge and insight to your team. Think of this like ChatGPT but powered with your data, your constraints, and ways of working.

